Munari, Coria Pirelli

Bruno Munari, Coria Pirelli, poster, 1953

The composition, all played out on two concrete symbols, a pair of stylised shoe soles and the drawing of a maze, resembles an abstract composition. The two yellow soles, representing someone's footsteps, contradict the symbol and the function of the labyrinth, that of intriguing and entrapping. They do not follow the tortuous path, but rather walk over it, rendering it futile. The poster has a strong visual and communicative impact, evoking the sole as an object so powerful as to overcome any constriction. Munari, a 20th century leading light in design and graphic design, expresses the product through images without actually showing the product.